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Our Vision

Our vision continues to be focused on the very concepts that have created our success from the beginning. Developing prosperous relationships with our customers, with the highest possible level of service and professionalism, creates a climate favorable for success and prosperity. Operational performance is continually evaluated to ensure the highest of quality products. Competitive information is gathered through customer surveys and market research to better understand our customers' needs, values, and expectations. We strongly believe that planning at all levels of processing from seed to can will guarantee constant improvement in company performance and customer satisfaction. By providing innovative ideas and products, we will continue to stay first in the business, ahead in the marketplace and distinguished in places to work and do business.

The history of the company speaks for itself. The late Carl R. Hirzel, a Brewmaster by trade, founded Hirzel Canning in 1923. His first product was sauerkraut, sold only in wooden kegs and barrels. The next year he began canning kraut with the help of his wife Lena and oldest son, Karl. In the third year, the family packed their first fancy whole tomatoes.

The company grew steadily to where it is now operated by the third and fourth generations of our family. We have three processing plants located in Northwest Ohio with extensive greenhouse and farming operations producing some of the raw product requirements. In addition, over 30 independent growers supply fresh tomatoes.

We primarily produce canned tomatoes and tomato products along with sauerkraut. A complete assortment of over 100 items is available in both retail and foodservice sizes, packed in metal cans, glass and flexible packaging. A bulk, aseptic storage facility for tomato concentrate is unique to the organization, one of less than six in the entire USA.

We carefully seed and germinate our tomatoes, just like it was done our grandfather's days. Except now they're grown in our elaborate greenhouses until the plants are old enough to be transplanted to the fields.

Our products are produced in various stainless steel processing systems and packaged in the most recent state-of-the-art container to preserve our garden fresh taste.

One tradition that we've made sure to continue is that our products are personally inspected throughout the planting, harvesting, and canning processes; however, a new tradition is the use of aseptic storage to preserve the wholesome fresh taste of our crushed tomatoes, so we can process year round.

In 75 years, Hirzel Canning Company and Farms has grown from the basement of its founder, C.R. Hirzel, to three processing plants, a greenhouse operation, and many farming operations. Sales of Private Label, Dei FratelliT and Star CrossT brands of canned tomato products and Silver FleeceT brand of Sauerkraut extend out over a 2000 mile radius from Northwest Ohio. 

Times and technology may have changed a few things since our grandfather started his operation, but one thing still remains the same: Hirzel brings only the best quality products to your table.

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